In the past, marketing was one of the most challenging tasks. People needed to rely on foot traffic and word of mouth to promote their brands. Now the scenario has changed totally. Everyone is online, and everyone is planning to take their business online.
Local business searches can profoundly influence buyers. According to a survey by HubSpot, around 72 percent of consumers visit a store located within five miles of their location.
Apart from this, several factors can influence the consumer’s decision to choose your product or service. Most consumers buy any product after doing several researches on Google, and few individuals influence the user’s review. Even the user’s review can build trust and credibility among the other buyers that will work as the modern-day word of mouth method. The more reviews your business has, the more people will influence the business. Here are some tips that might help you in increasing Google reviews:
Claim My Business Profile On Google
If you have claimed already, then relax. Otherwise, claim it, as it can help you in influencing a large number of consumers. You don’t need to pay for claiming your business profile on Google.
After claiming your profile on Google, you can update necessary information like address, the link of your website, photos, and business hours. The uploaded images will act as the face of your business. Updating details at regular intervals might help the consumers to give a choice.
Sending Email Reminders
It is a prevalent fact that most users will not leave reviews even after getting a product or service. If certified buyers post reviews, then it might prove a more helpful step for the next buyers to pick their product. It is the reason that Metacritic has changed its review policy. Now, players can leave their reviews and gaming experiences that might help other gamers to pick games developed by Metacritic.
If you will talk about the local business, then it is the best deal to send an email reminder to buyers or consumers to review your products and services.
Share Positive Feedbacks On Other Stores
People might love to see that their suggestions have been heard. Even some digital marketing agencies focus on helping small and medium-sized businesses that might help them by posting positive feedback to different stores and performing SEO.
Maximizing the reach is one of the best ways to gain consumers. If you post positive reviews on different platforms like Facebook, Twitter, and Instagram, it will act as your brand promotion on social media platforms. Even you can share them as real testimonials.
Sometimes, on the same platform, several other users might share their experiences. Even some reviewers might like their comments being shared broadly that can encourage other users to give more reviews.
Positive reviews on Social media platforms might prove compelling proof that the consumers search your business and use your product and service. The step also ensures that all the potential consumers can expose to the positive word of mouth.
Can Give Physical Reminders For Reviews On Google
Sometimes you cannot get an email address of your consumers to send reminders for leaving feedback. In that case, you can use some old-school steps to collect more reviews without any issue.
For instance, sometimes, service companies and contractors often leave business cards after giving service (repairing any product) for any client. Along with the business card, they can provide a Google review card that can prove too fruitful. When your consumers can revisit your store, you can also ask them to mark a review of the services or goods offered by your business.
Responding To Current Reviews Might Prove Helpful
It is always proving a better option to respond to all current reviews. The Harvard Business Review analysis release reports of hotels states that responding to recent consumers’ comments might prove the best tool for gaining 12 percent more customer reviews. There are chances that it may increase your overall rating by 0.12 stars.
But, be double sure while responding to any negative review. You can look at that review as the opportunity to learn and grow your business. Sometimes, users post negative feedback to seek help from the company, so you can help them by responding to their comments. It will help them to convert their negative review into a positive one.
Go Over And Above
The Internet will give you the ultimate experience without any issue. Most people who leave reviews on your site are satisfied with your product or services or are incredibly disappointed with your goods.
So, it is imperative to go beyond the consumer’s expectations as it might help you to gain more consumers. It might motivate them to leave feedback on your site.
The days are gone when people need to find a phone book to find and contact any local business. Now, everything is on Google. They need to search them by suffixing “Near Me,” and they will get all the local stores near their locality. The positive reviews will work as a reputation or goodwill for your local business. More positive feedback will strengthen your digital goodwill. It might help you to gain more and more consumers.
Jaxson Harry is a creative person who has been writing blogs and articles about cybersecurity. He writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs, and websites.